MKX3481

Logistics and fulfilment ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Peter Dapiran

Offered:
Caulfield First semester 2006 (Day)
Clayton First semester 2006 (Day)
Caulfield Second semester 2006 (Evening)

Synopsis: Structure, function and management of marketing channels. The role of logistics and customer service focusing on the strategic and operation decisions in inventory management, warehousing and transportation; channel design models and management of channels including the role of power. Business applications including packaged consumer goods, utilities, telecommunications, pay TV and service-based products.

Assessment: Assignment(s): 50% + Examination (3 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF1120 or MKW1120

Prohibitions: MKF2221, MKF3481