MKF5630

Services marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Janine Hendry

Offered:
Caulfield First semester 2006 (OCL-ONLINE)
Caulfield Second semester 2006 (OCL-ONLINE)
Caulfield Second semester 2006 (On-campus)

Synopsis: An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: Students enrolled in course code 3802 (Master of Marketing, Stream B) have no prerequisites. All other students must pass MKX9160 or MBA9006