MKF5521

International study program in marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Ian Walker

Offered:
Caulfield SA-02 2006 (Day)

Synopsis: The program is designed to expose students to the thinking of some of the world's leading marketers. Students are expected to understand the critical factors associated with marketing in an international arena such as culture, marketing communication, branding, sponsorship, globalisation, research, e-marketing, customer services and retailing. In addition to the standard unit fees payable for this unit, students are required to pay for airfares, transfer and accommodation.

Objectives: + Demonstrate an understanding of the issues that confront companies wishing to market their products internationally such as marketing communication and branding. + Be able to assess the impact of contemporary issues such as, economic; geographic, demographic and cultural influences on international marketing strategy + Identify the major theoretical structures relating to International marketing

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: Participation in a five day study block prior to the Study Tour + Company visits and group seminars 20 hours + Post-Program 1-Day study block of 6 hours.

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) must have passed five graduate marketing units. All other students must have passed five graduate marketing units including MKX9160

Prohibitions: MKF5260