MKF5270

Strategic marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Nicole Marks

Offered:
Caulfield First semester 2006 (OCL-ONLINE)
Caulfield Second semester 2006 (OCL-ONLINE)

Synopsis: Current and emerging policy issues. Strategic analysis, the impact of technology on marketing and implementation of strategy within the organisation. Critical review of current marketing directions and critique of traditional theories. Topics include exchange theory and process, relationship marketing, strategy and its role in the organisation, ethics, history and marketing theory.

Assessment: Assignment(s): 60% + Examination (3 hours): 40%

Contact Hours: 3 hours class contact or equivalent per week.

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) must have passed six graduate marketing units. All other students must have passed six graduate marketing units including MKX9160

Prohibitions: MKX5251