MKF2121

Marketing research methods ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr David Stewart

Offered:
Caulfield First semester 2006 (Day)
Caulfield Second semester 2006 (Evening)

Synopsis: The process of marketing research. Role of research in the marketing decision process. Developing key outputs - brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques. Statistical analysis, marketing interpretation and reporting.

Assessment: Assignments: 50% + Examination (3 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: ETX1100, or PSY1022, MKF1120

Corequisites: MKF2111 or MKW2111

Prohibitions: MKW2420, MKC2500