MKF2131

Marketing decision analysis ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Yelena Tsarenko

Offered:
Caulfield First semester 2006 (Evening)
Caulfield Second semester 2006 (Day)

Synopsis: Quantitative analysis for marketing, response models, segmentation and targeting, positioning analysis, decision analysis, conjoint analysis; advertising decision models, pricing decisions.

Assessment: Assignment(s): 40% + Examination (3 hours): 60%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: ETX1100 or PSY1022, MKF2121, MKF1120