MKF2761

Agribusiness marketing management ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To be advised

Offered:
Caulfield SA-02 2006 (Off-campus)

Synopsis: Functional, institutional and managerial approaches to the marketing of food and fibre; marketing efficiency; alternative channels for marketing food and fibre products; introduction to transport economics and logistics; grading; power relationships in the agribusiness channel; consumer and industrial buyer behaviour in food marketing; the development of new food products.

Assessment: Assignment (5000 words): 50% + Examination (3 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF1120 or MKW1120