MKC3130

Strategic issues in marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Erica Brady

Offered:
Clayton First semester 2006 (Day)

Synopsis: This subject integrates the conceptual knowledge and skills developed in earlier marketing subjects and sharpens students' abilities to analyse, evaluate and implement marketing strategies. The subject emphasises strategic analysis and the process of decision making in a marketing management context.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKC2210

Prohibitions: MKF3131, MKW3440