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Undergraduate |
(BUS)
|
Leader: Dr Quamrul Alam
Offered:
Caulfield First semester 2006 (Day)
Caulfield First semester 2006 (Evening)
Caulfield Second semester 2006 (Day)
Synopsis: Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative positon of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.
Assessment: On-campus: Individual assignment (2000 words): 20% + Individual assignment (3500 words): 40% + Examination (2 hours): 40% Off-campus: Individual assignment (2000 words): 20% + Individual assignment (3500 words): 40% + Examination (2 hours): 40%
Contact Hours: Three hours of class contact
Prerequisites: completion of 12 units of study