Monash University: University handbooks: Postgraduate handbook: Units indexed by faculty
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Graduate Certificate in Media Sales

Course code: 3162 + Course abbreviation: GradCertMediaSales + Total credit points required: 24 + 6 weeks full-time

Study mode and course location

On-campus (Caulfield)

Course description

This course is designed to prepare graduates for a career in media sales. Students should form a broad conceptual understanding of the media and advertising industry environment and specific understanding of media audience research methodologies, media planning, buying and selling methods and customer relationship development.

Following the full-time six-week block session, students will have an opportunity to begin a 12-month employment cadetship at a leading media company as an entry-level media executive (salary range of approximately $27,000 to $32,000 per annum).

Course structure

Students must complete four core units (24 points):

• MKX9010 Introduction to the media sales environment
• MKX9021 Media customer relationship development
• MKX9031 Principles of media planning, buying and selling
• MKX9040 Media audience research

Contact details

Course director

Ms Irene Powell

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