MKX9040

Media audience research ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2006 (On-campus)

Synopsis: This unit will cover the purpose, methodology, application and management by media companies and advertising/media agencies of audience research for the selling and buying of media space and time for television, radio, newspapers, magazines and other media.

Assessment: Assignment(s): 30% + In-class test (2 hours): 20% + Examination (3 hours): 50%

Contact Hours: One week block