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Monash Handbooks | 2006 index by unit code | 2006 index by unit name | 2006 units by faculty

MKX9031

Principles of media planning, buying and selling ( 6 points, SCA Band 2, 0.125 EFTSL)

Postgraduate
 (BUS)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2006 (On-campus)

Synopsis: Topics include the interface between marketing, advertising and media planning, media planning considerations, criteria used for media buying and methods of negotiation for media buying and selling.

Assessment: Assignment(s): 50% + Examination (3 hours): 50%

Contact Hours: One week block

Monash University : Monash Handbooks
2006 index by unit code | 2006 index by unit name | 2006 units by faculty