MKX9021

Media customer relationship development ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Irene Powell

Offered:
Caulfield First semester 2006 (On-campus)

Synopsis: This unit will provide a background on the theory of business to business sales techniques and customer relationship building and management within a sales team environment. It will then demonstrate how this is applied in the media sales industry by a range of different companies.

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: One week block