Monash University: University handbooks: Postgraduate handbook: Units indexed by faculty
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Executive Certificate in Marketing

Course code: 1423 + Course abbreviation: ExecCertMktg + Total credit points required: 24 + 1 semester full-time, 2 semesters part-time

Study mode and course location

On-campus (Caulfield)
Off-campus (Caulfield)

Course description

This course has been designed to provide participants with an introduction to business and marketing concepts.

Course structure

Students must complete four core units (24 points):

• MKF9110 Theory and process of buyer behaviour
• MKF9120 Marketing research
• MKX9160 Foundations of marketing
• MKX9261 Integrated marketing communication

Contact details

Course director

Ms Irene Powell

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