Monash University: University handbooks: Postgraduate handbook: Units indexed by faculty
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Executive Certificate in Interactive Marketing

Course code: 1696 + Course abbreviation: ExecCertIntMktg + Total credit points required: 24 + 1 semester full-time, 2 semesters part-time

Study mode and course location

On-campus (Caulfield)

Course description

This course is designed for experienced managers who are involved in the evolving area of interactive marketing.

Course structure

Students must complete four core units (24 points):

• MKF9110 Theory and process of buyer behaviour
• MKX9160 Foundations of marketing
• MKX9261 Integrated marketing communication
• MKX9701 Direct marketing

Contact details

Course director

Dr Chris Dubelaar

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