MKX2531

Not for profit market ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Jan Brace-Govan

Offered:
Caulfield First semester 2005 (Day)
Clayton First semester 2005 (Day)

Synopsis: This unit will introduce students to the unique features of Not for Profit Marketing. In this very diverse sector, commercially derived marketing concepts have played an important role, but also face some special challenges. The aim is to explore the similarites, differences and challenges for marketing in social and politcal marketing, government and education marketing, arts and culture marketing using examples from Australia and around the world.

Assessment: Assignments:50% + Examination (2hours): 50%

Contact Hours: 3 hours class contact or equivalent per week

Prerequisites: MKF1120 or MKC1200