MKF3531

International marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To be advised

Offered:
Caulfield Second semester 2005 (Evening)

Synopsis: Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF1120 or MKW1120