MKC2500

Marketing research analysis ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Associate Professor Felix Mavondo

Offered:
Not offered in 2005.

Synopsis: This unit introduces sample survey methods, statistical techniques for the analysis of survey data and also introduces qualitative research techniques. It provides students with the knowledge and skills required to understand the role research methods play in problem identification, decision making, strategy development, marketing planning and the evaluation of marketing performance.

Assessment: Group assignment (5000 words): 20% + Individual assignment (1000 words): 20% + Examination (2 hours): 60%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKC1200

Prohibitions: ETC2500, MKF2121