Postgraduate handbook 2005 - Business and Economics

Master of Marketing (Retail and Wholesale)

Course code: 2094 + Course abbreviation: MMktg(Ret&Wh) + Total credit points required: 72 + 6 semesters part-time + On-campus (Caulfield)
Course director: Mr Michael Morrison

Course description

This course caters for experienced retail/wholesale managers and generally graduates from disciplines other than retail/marketing who wish to undertake study in retail business units at this level. The course is recognised by the Australian Retailers' Association.

Entry requirements

Applicants need to have completed:

• a pass degree in a discipline other than marketing/retail or an equivalent qualification from a recognised tertiary institution, and
• two years of relevant work experience, or
• an Executive Certificate in Marketing (Retail and Wholesale) with a credit average or above.

Advanced standing

Candidates may be eligible for advanced standing for a maximum of six units considered to be equivalent to particular requirements in the course of study. Advanced standing is restricted to study completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content, but not equivalent, in the course. The program coordinator assesses advanced standing.

Course structure

Units in this degree are arranged in three four-unit modules.
(a) Module 1 - Students must complete four core units (24 credit points):

• MKX9160 Foundations of marketing
• MKF9810 Retailing
• MKF9110 Theory and process of buyer behaviour
• MKF9140 Merchandise planning and control

(b) Module 2 - Students must complete four units (24 credit points) as follows:
(i) Three core units (18 credit points):

• MKX5741 Marketing data analysis
• MKX9261 Integrated marketing communication
• MKX5123 Marketing innovation planning

(ii) One unit (six credit points) from graduate-level units taught by the Faculty of Business and Economics or other units approved by the course director
(c) Module 3 - Students must complete three core units (24 credit points):

• MKF5150 Major project (12 credit points)
• MKX5251 Case studies in strategy
• MKX5751 Delivering customer value

Exit awards

Students exiting after completing the specific units in module 1 are eligible to receive the Graduate Certificate in Retail and Wholesale, and students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Graduate Diploma in Retail and Wholesale.

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