Monash University: University Handbooks: Postgraduate handbook 2005: Units indexed by faculty
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Postgraduate handbook 2005 - Business and Economics

Executive Certificate in Marketing

Course code: 1423 + Course abbreviation: ExecCertMktg + Total credit points required: 24 + 1 semester full-time, 2 semesters part-time + On-campus (Caulfield), off-campus (Caulfield)
Course director: Ms Irene Powell

Course description

This course has been designed to provide participants with an introduction to business and marketing concepts.

Course structure

Students must complete four core units (24 credit points):

MKX9160 Foundations of marketing
MKF9110 Theory and process of buyer behaviour
MKF9120 Marketing research and forecasting
MKX9261 Integrated marketing communication

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