MKW2460

Integrated marketing communication (6 points)

(BUS)

Leader: Berwick/Gippsland: Ms Rowan Kennedy: Malaysia: Ms Ghazala Khan

Offered:
Gippsland Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Hong Kong Second semester 2004 (OCL)
Malaysia Second semester 2004 (Day)
Peninsula Second semester 2004 (Day)
Perth Second semester 2004 (Day)
Singapore Second semester 2004 (OCL)
South Africa Second semester 2004 (Day)
Berwick First semester 2005 (Day)
Gippsland Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Hong Kong Second semester 2005 (OCL)
Malaysia Second semester 2005 (Day)
Peninsula Second semester 2005 (Day)
Perth Second semester 2005 (Day)
Singapore Second semester 2005 (OCL)
South Africa Second semester 2005 (Day)

Synopsis:

Assessment: On Campus - Assignment(s): 50% + Examination (2 hours): 50% Off Campus - Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW1120 and MKW2402

Prohibitions: MKW2211, MKF3461, MKW3461, MKF2331, MKC3460