MKC3460

Integrated marketing communication (6 points)

(BUS)

Leader: Dr Mike Reid

Offered:
Clayton First semester 2005 (Day)

Synopsis:

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKC1200 or MKC2200 and MKC2110

Prohibitions: MKF3461, MKW3461, MKF2331, MKW2460, MKW2211