MKF3131

Strategic marketing (6 points)

(BUS)

Leader: Dr Francis Farrelly and Ms Janine Hendry

Offered:
Caulfield First semester 2004 (Day)
Caulfield Second semester 2004 (Evening)
Caulfield First semester 2005 (Day)
Caulfield Second semester 2005 (Evening)

Synopsis:

Assessment: On-campus - Assignment(s): 20% + Participation: 20% + Examination (4 hours): 60% Open Learning - Assignment(s): 60% + Examination (4 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF2111, MKF2121

Corequisites: MKF3121