MKF3121

Marketing planning and implementation (6 points)

(BUS)

Leader: Associate Professor Ken Grant

Offered:
Caulfield First semester 2004 (Evening)
Caulfield Second semester 2004 (Day)
Caulfield First semester 2005 (Evening)
Caulfield Second semester 2005 (Day)

Synopsis:

Assessment: Assignments: 20% + Participation (including viva voce test): 25% + Simulation: 15% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF2111 or MKW2111, MKF2121 and MKF2131