MKC2110

Buyer behaviour in marketing (6 points)

(BUS)

Leader: Mr Peter Wagstaff

Offered:
Clayton First semester 2004 (Day)
Clayton Second semester 2004 (Day)
Clayton First semester 2005 (Day)
Clayton Second semester 2005 (Day)

Synopsis:

Assessment: Assignment(s): 40% + Examination (3 hours): 60%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKC1200 or MKC2200, Prohibitions: MKF2111 or MKW2111, MKW1402

Prohibitions: MKF2111 or MKW2111, MKW1402