Undergraduate handbook 2004
Business and Economics

Bachelor of Arts/Bachelor of Business (Marketing)

Course code: 0556 + Course abbreviation: BA/BBus(Mktg) + On-campus + Four years full-time, eight years part-time + Course coordinator (business units): Mr David Watson + Total credit points required: 204 + This course is administered by the Faculty of Arts

Course structure

The degree requirements are:
(a) Students must complete 18 units (108 credit points) from the Faculty of Business and Economics.
(i) Inner core - six compulsory units (36 credit points):

• AFF1110 Accounting for financial decision making
• BTF1010 Commercial law
• ECF1100/ECF2100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Managing people and organisations
• MKF1120 Marketing theory and practice

(ii) Outer core - six outer-core units (36 credit points), including the two compulsory units (12 credit points) listed below and a further four units (24 credit points) from the remaining units listed below:

• AFF1300 Money and capital markets
• AFF2631 Financial management
• BTF2220 Corporations law and trusts
• BTF2601 Banking law
• ECF1200/ECF2200 Macroeconomics
• ETX2111 Business data modelling (recommended)
• MGF2661 Human resource management
• MGF3401 Strategic management
• MKF2111 Buyer behaviour (compulsory)
• MKF3141 Issues in competitive advantage (compulsory)

(iii) Strand - the following six units (36 credit points) are compulsory and complete a major specialisation in marketing:

• MKF2121 Market research methods
• MKF2131 Marketing decision analysis
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication
• MKF3481 Logistics and fulfilment

(b) Students must complete 16 units (96 credit points) from the Faculty of Arts as follows:
(i) A major sequence of eight units (48 credit points) with at least four units (24 credit points) at third-year level.
(ii) A minor sequence of four units (24 credit points).
(iii) A third first-year sequence (12 credit points) from units offered in the Bachelor of Arts degree.
(iv) A further two units (12 credit points) of your choice from the Faculty of Arts.
(c) Students must also satisfy the following regulations:
(i) A total of 34 units (204 credit points) over a maximum of 10 years.

(ii) Overall, a maximum of 14 units (84 credit points) at first-year level.
The degree requires the equivalent of four-and-a-quarter years of full-time study, but can be completed in four years by accelerating with an overload of 12 points. The degree must be completed in a maximum of 10 years of study.

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