Course code: 0314 + Course abbreviation: BBus(Mktg) + On-campus + Day and evening classes available + Three years full-time, six years part-time + Course coordinator: Mr David Watson + Total credit points required: 144
Marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues. The course is designed to equip students for future business roles, including the areas of general marketing, sales, product and advertising management, retailing and marketing research.
Students must complete a major specialisation in marketing.
Other studies may be drawn from any of the disciplines taught on the Caulfield
campus by the Faculty of Business and Economics. These other studies can in
some cases form a second major in a business discipline.
Up to six open electives may also be taken from other campuses or other Monash
faculties.
The degree requirements are:
(a) Inner core - completion of six compulsory units (36 credit points):
(b) Outer core - completion of six outer-core units (36 credit points), including the two compulsory units (12 credit points) listed below and a further four units (24 credit points) from the remaining units listed below:
(c) Strand - the following six units (36 credit points) are compulsory and complete a major specialisation in marketing:
(d) A total of 24
units (144 credit points) over a maximum of 10 years of study.
(e) A maximum of 10 first-year-level units (60 credit points)
(f) A minimum of six third-year-level units (36 credit points), of which at
least four (24 credit points) must be from those offered by the faculty on the
campus delivering this program.
(g) An option to include a maximum of six units (36 credit points) in
disciplines taught by other Monash faculties or from units offered on campuses
other than the campus delivering this program
(h) At least two non-compulsory units (12 credit points) must
be outside the main field of study.
See `Choice of elective units for Bachelor of Business (specialised)' at the
end of this section.
This degree is recognised as meeting academic requirements for membership by:
For all professional bodies, membership is dependent upon the correct choice of units by students. Details are provided at the beginning of the Caulfield courses entry in this section of the handbook.
Completion of the Bachelor of Business (Marketing) will enable progression to an honours year and a variety of postgraduate courses either at Monash or other Australian or overseas universities. Details of specific postgraduate courses are available on inquiry from the faculty.
Previous page | Next page | Section contents | Title and contents