Course code: 2991 + Course abbreviation: MWineTechMktg + Peninsula + Off-campus with compulsory residential blocks + Three semesters full-time, six semesters part-time + Course director: Dr Mary Cole + Total credit points required: 72
The Master of Wine Technology and Marketing program is a joint venture of the Faculty of Business and Economics at Monash University and the University of Melbourne. The course is designed to provide a balance between wine technology and business/marketing. Students who wish to pursue the marketing area in depth can do so by choosing approved units from the Master of Marketing program. On the other hand, students who wish to pursue the wine industry further can do so by taking the unit MKX9230 (Wine tourism).
Applicants need to have completed:
Candidates may be eligible for advanced standing for a maximum of six units considered to be equivalent to particular requirements in the course of study and completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content but not equivalent in the course.
(a) Module 1 - Students must complete four core units (24 credit points):
(b) Module 2 - Students must complete four core units (24 credit points):
(c) Module 3 - Students
must complete four units (24 credit points) as follows:
(i) One unit (6 credit points) from the following list:
(ii) One unit (6 credit points) from the following list:
(iii) Twelve credit points from the following list:
Students exiting after completing the specific units in module 1 are eligible to receive the Graduate Certificate in Wine Technology and Marketing, and students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Graduate Diploma in Wine Technology and Marketing.
Previous page | Next page | Section contents | Title and contents