MKW3841

e-business performance measurement (6 points)

(BUS)

Leader: Dr Samir Gupta - Berwick, Dr Nathan Austin - Gippsland

Offered:
Gippsland First semester 2003 (Day)
Gippsland First semester 2003 (OCL)
Singapore First semester 2003 (OCL)
Berwick Second semester 2003 (Day)
Berwick Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Malaysia Second semester 2004 (Day)
Malaysia Second semester 2004 (OCL)
Singapore Second semester 2004 (OCL)

Synopsis: This is a capstone unit in assessing whether an e-business is achieving its goals. Linking online activities to business performance. Feedback mechanisms in an online performance measurement environment. Establishing benchmarks. Strategic marketing decisions. Performance measures for external and internal operations: transactions with customers and suppliers as well as efficiency gains within the organisation. Explicitly includes measurement principles, measurement error, and its impact on performance assessment. Cost-benefit assessments. Teaching is case method based.

Assessment: Ongoing: Tutorial Participation 10%; Assessment 1: Mid Term Test 10%; Assessment 2: 3000 word group case report and presentation 20%; Assessment 3: Common Assessment (BMBC) or second case analysis (other degrees) 10%; Exam (2 hour): Open Book Case Exam 50%.

Prerequisites: MKW2841

Prohibitions: BEW2620