MKW2841

e-business models and analysis (6 points)

(BUS)

Leader: Berwick: Dr Chris Dubelaar; Gippsland: Dr Nathan Austin; Malaysia: Mr Ong Chin Eang

Offered:
Berwick Second semester 2003 (Day)
Gippsland Second semester 2003 (Day)
Gippsland Second semester 2003 (OCL)
Malaysia Second semester 2003 (Day)
Singapore Second semester 2003 (OCL)
Berwick Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Malaysia Second semester 2004 (Day)
Singapore Second semester 2004 (OCL)

Synopsis: Includes concepts of analysing an e-business for viability using logical value chain assessment. Examines an e-business' value creation capacity, value delivery likelihood, and value capturing ability. Analysis of e-businesses in Australasia and around the world. Dissection of application of e-business principles, and specifically e-business models through an examination of how e-businesses are designed and interact with business partners, channel members and suppliers. Also covered are customer profitability analysis, cost of sales, customer valuation, online behaviour and purchase propensity assessment and use. Lecture and partially case discussion based.

Assessment: Ongoing: Tutorial Participation 10%; Assessment 1: Mid Term Test 10%; Assessment 2: 3000 word group case report 20%; Assessment 3: Common Assessment (B Digital Business) Group Case presentation (other degrees) 10%; Exam (2 hour): Open Book Case Exam 50%.

Prerequisites: MKW1120, MGW1010 and AFW1001

Prohibitions: BEW2621