MKF3121

Marketing planning and implementation (6 points)

(BUS)

Leader: Mr Ken Grant

Offered:
Caulfield First semester 2003 (Day)
Caulfield Second semester 2003 (Evening)
Caulfield First semester 2004 (Evening)
Caulfield Second semester 2004 (Day)

Synopsis: The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.

Assessment: Assignments: 20% + Participation (including viva voce test: 25% + Simulation: 15% + Examination: 40%

Contact Hours: 1-hour lecture and 2-hour tutorial per week

Prerequisites: MKF2111 or MKW2111, MKF2121 and MKF2131