[an error occurred while processing this directive]
Marketing research methods (6 points)
Leader: Dr David Stewart
Synopsis: Introduction, role in the marketing decision process, problem identification, planning and managing a research project. Sources of information, questionnaire design, sampling, group interviews, depth interviews, data analysis, and research reporting.
Assessment: Research Proposal (1500 words):20% Research Report (3000 words):30% Examination ( 3 hours):50%
Contact Hours: 3 contact hours per week, normally comprising 2-hour lecture and 1-hour tutorial per week, or 1-hour lecture and 2-hour laboratory on specified weeks.
Australian Government Requirements for International Students - CRICOS Provider Number: 00008C
Copyright © 1994-2001 Monash University - Last Date Modified: 13 October 2003 - Caution - Privacy
Monash University ABN 12 377 614 012