MKF2131

Marketing decision analysis (6 points)

(BUS)

Leader: Dr David Stewart

Offered:
Caulfield First semester 2003 (Evening)
Caulfield Second semester 2003 (Day)
Caulfield First semester 2004 (Evening)
Caulfield Second semester 2004 (Day)

Synopsis: Quantitative analysis for marketing, response models, segmentation and targeting, positioning analysis, decision analysis, conjoint analysis; advertising decision models, pricing decisions.

Assessment: Two assignments (1500 words each):40%. Examination (3 hours):60%

Contact Hours: 2-hour lecture and 1-hour computer laboratory per week

Prerequisites: ETX1100, MKF2121, MKF1120