BTW2281

Marketing law (6 points)

(BUS)

Leader: Mr Paul Sugden; Malaysia: Ms Elsa Singam

Offered:
Peninsula First semester 2003 (Day)
Berwick Second semester 2003 (Day)
Gippsland Second semester 2003 (OCL)
Malaysia Second semester 2003 (Day)
Perth Second semester 2003 (Day)
Peninsula First semester 2004 (Day)
Berwick Second semester 2004 (Day)
Gippsland Second semester 2004 (OCL)
Malaysia Second semester 2004 (Day)
Perth Second semester 2004 (Day)

Synopsis: This subject involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.

Assessment: Research assignment (2500 words): 30% + Examination (3.5 hours, includes 30 minutes for reading and note-taking): 70%

Contact Hours: Two 1-hour lectures and one 1-hour tutorial

Prohibitions: BTF2181, BTC3300