BTF2181

Marketing law (6 points)

(BUS)

Leader: Mr Brendan Sweeney

Offered:
Caulfield Second semester 2003 (Day)
Caulfield Second semester 2003 (OCL)
Caulfield Second semester 2004 (Day)
Caulfield Second semester 2004 (OCL)

Synopsis: The legal framework which operates in relation to marketing decisions and practice. Topics discussed include unfair trading practices, intellectual property rights (patents, trade marks, copyright and designs), anti-competitive conduct and new marketing practices. The unit places the laws controlling unfair and anti-competitive practices within the wider economic context.

Assessment: Assignment (3000 words): 30% + Examination (3 hours, open book): 70%

Contact Hours: 3 hours per week

Prerequisites: BTF1010 or PMM1010 for students undertaking the Bachelor of Psychology and Management/Marketing