BTC3300

Marketing law (6 points)

(BUS)

Leader: Ms Janine Pascoe

Offered:
Clayton First semester 2003 (Day)
Clayton First semester 2004 (Day)

Synopsis: The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.

Assessment: Assignment (2500 words): 30% + Final examination (open-book, 3.5 hours): 70%

Contact Hours: Two 1-hour lectures and one 1-hour tutorial per week

Prerequisites: BTC1110 or BTC2110 or equivalent