Marketing

• Units taught by the department
  • First-year unit
  • Second-year units
  • Third-year units

Units taught by the department

The Department of Marketing offers one first-year, seven second-year and four third-year units to undergraduate students at the Clayton campus. A fourth-year honours program is offered jointly with the Caulfield campus.

First-year unit

• MKC1200 Principles of marketing

Second-year units

• MKC2110 Buyer behaviour in marketing
• MKC2130 Marketing decision support systems
• MKC2200 Principles of marketing
• MKC2210 Marketing management
• MKC2300 Professional services marketing
• MKC2460 Integrated marketing communication
• MKC2500/ETC3500 Marketing research analysis

Note that students cannot obtain credit for both MKC1200 and MKC2200.

Third-year units

• MKC3120 Marketing implementation
• MKC3130 Strategic issues in marketing
• MKC3220 International marketing
• MKC3500/ ETC3500 Survey data analysis

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