MKC3130

Strategic issues in marketing (6 points)

(BUS)

Leader: Dr Felix Mavondo

Offered:
Clayton First semester 2003 (Day)
Clayton First semester 2004 (Day)

Synopsis: This subject integrates the conceptual knowledge and skills developed in earlier marketing subjects and sharpens students' abilities to analyse, evaluate and implement marketing strategies. The subject emphasises strategic analysis and the process of decision making in a marketing management context.

Assessment: Individual assignment - case study: 30% + Group assignment - case study: 20% + Examination: 50%

Contact Hours: 1-hour lecture and 2-hour tutorials each week

Prerequisites: MKC2210, Prohibitions: MKF3131, MKW3440

Prohibitions: MKF3131, MKW3440