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Marketing management (6 points)


Leader: Ms Erica Brady

Clayton Second semester 2003 (Day)
Clayton Second semester 2004 (Day)

Synopsis: This subject builds on the concepts and issues covered in MKC2200 Principles of marketing. It emphasises the role of marketing management in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

Assessment: Group assignment (5000 words): 40% + Individual assignment (1000 words): 10% + Examination (2 hours): 50%

Contact Hours: Two 1-hour lectures and one 1-hour tutorial per week

Prerequisites: MKC2200

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