GSC2410

Public relations theory and processes

(ART)

Kwamena Kwansah-Aidoo

6 points + 2 hours per week + First semester + Gippsland, Berwick, Peninsula, Malaysia and OCDL + Prerequisites: GSC1901, GSC1402 or equivalent or permission (Business students may substitute MKW1120 for GSC1901 or GSC1402)

Synopsis: Introduction to the theory and processes of public relations. Historical, economic, social, ethical and legal contexts. Roles and responsibilities of public relations people in managing populations in an age of rapid social change. Public relations processes in International and Australian contexts.

Assessment: Essay (1200 words): 20% + Folio project (1800 words): 40% + Examination (2.5 hours): 40%