Bachelor of Arts/Bachelor of Business (Marketing)

• General information
• Course progression
  • Year one
    • First semester
    • Second semester
  • Year two
    • First semester
    • Second semester
  • Year three
    • First semester
    • Second semester
  • Year four
    • First semester
    • Second semester

General information

Course code: 0556 + This course is managed by the Faculty of Arts + Adviser business units: Ms Janine Hendry

Course progression

Year one

First semester

• ETX1100 Business statistics
• MKF1120 Marketing theory and practice
• 6 points of first-year arts sequence (discipline A)
• 6 points of first-year arts sequence (discipline B)

Second semester

• AFF1110 Accounting for financial decision making
• ECF1100 Microeconomics
• 6 points of first-year arts sequence (discipline A)
• 6 points of first-year arts sequence (discipline B)

Year two

First semester

• Business outer core elective 1
• MGF1010 Managing people and organisations
• MKF2111 Buyer behaviour
• 6 points of second-year arts (discipline A)
• 6 points of second-year arts (discipline B)

Second semester

• BTF1010 Commercial law
• MKF2121 Market research methods
• 6 points of second year arts (discipline A)
• 6 points of second year arts (discipline B)

Year three

First semester

• Business outer core elective 2
• MKF2131 Market support systems
• Business outer core elective 3
• 6 points of second/third-year arts (discipline A)
• 6 points of first-year sequence (discipline C)

Second semester

• Business outer core elective 4
• MKF3141 Issues in competitive advantage
• 6 points of third-year arts (discipline A)
• 6 points of first-year arts sequence (discipline C)

Year four

First semester

• MKF3481 Logistics and channel management
• MKF3461 Marketing communication
• 6 points of arts units (discipline A, B, C or D)
• 6 points of third-year arts (discipline A)

Second semester

• MKF3131 Strategic marketing
• MKF3121 Marketing planning and implementation
• 6 points of third-year arts (discipline A)
• 6 points of first-year arts units (discipline A, B, C or D)

Business outer core elective units must be selected from the following:

• AFF1300 Money and capital markets
• AFF2631 Financial management
• BTF1151 Corporations law and trusts
• BTF2601 Banking law
• ECF1200/ECF2200 Macroeconomics
• ETX2111 Business data modelling
• MGF2661 Human resource management
• MGF3401 Strategic management

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