Bachelor of Business (Marketing)

• General information
• Mode of offering
• Entry requirements
  • (a) Victorian Certificate of Education (VCE)
  • (b) Comparable qualifications
  • (c) Special admission
• Advanced standing (credit for work done elsewhere)
• Course structure
  • Inner core
  • Outer core
  • Strand
  • Electives

General information

Course code: 0314 + Course abbreviation: BBus(Mktg) + Course coordinator: Ms Janine Hendry + The following describes the course structure introduced in 2000 + Continuing students enrolled in the old structure should refer to the 2000 university handbook
The Bachelor of Business (Marketing) is a three-year full-time or six-year part-time course. Marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed, developed in their decision-making skills and approach to business problems and situations. The course is designed to equip students for future business roles, including the areas of general marketing, sales, product and advertising management, retailing and marketing research.

Mode of offering

Day and evening classes are offered at the Caulfield campus.

Entry requirements

(a) Victorian Certificate of Education (VCE)

A study score of at least 25 in English (any) and in mathematics (any) at units 3 and 4 level, and a study score of at least 20 in any two other VCE studies.

(b) Comparable qualifications

Applicants may also satisfy entry requirements with qualifications equivalent to the VCE, eg TAFE qualifications (the first year of a TAFE associate diploma or equivalent TAFE qualification) or comparable Year 12 qualifications, including International Baccalaureate, or other approved tertiary study.

(c) Special admission

Students who have not successfully completed VCE or equivalent may satisfy entry requirements by completing at least two Monash non-award single units or open learning (OLA) units. Further information is contained in the booklet 'Returning to study at Monash', which is available from the Prospective Students Office, telephone (03) 9905 1320.

Advanced standing (credit for work done elsewhere)

In addition to part one, section five of the degree regulations, the following credit transfers have been standardised for the Bachelor of Business (Marketing):

• Holders of a completed certificate IV in a business-related area from a recognised TAFE institute may apply for credit for up to a maximum of four units.
• Holders of completed Diploma or Advanced Diploma in Marketing from a recognised TAFE institute may apply for credit for up to a maximum of eight units.

Course structure

Inner core

The following six units are compulsory:

• AFF1110 Accounting for financial decision making
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Managing people and organisations
• MKF1120 Marketing theory and practice

Outer core

In addition to the two compulsory units below, students must select four from the remaining eight units:

• AFF1300 Money and capital markets
• AFF2631 Financial management
• BTF1151 Corporations law and trusts
• BTF2601 Banking law
• ECF1200 Macroeconomics
• ETX2111 Business data modelling (recommended)
• MGF2661 Human resource management
• MGF3401 Strategic management
• MKF2111 Buyer behaviour (compulsory)
• MKF3141 Issues in competitive advantage (compulsory)

Strand

The following six units are compulsory for students in the Bachelor of Business (Marketing):

• MKF2121 Market research methods
• MKF2131 Marketing support systems
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication
• MKF3481 Logistics and channel management

Electives

In addition to the above 18 units in the 144-point program, students must choose six electives from any discipline within any faculty, subject to approval from other faculties.
The new course structure allows flexibility, however the following additional regulations must be observed:

• The number of first-year-level units must not exceed 10 (60 credit points).
• A minimum of six third-year-level units (36 credit points) of which at least four must be from those offered by the faculty on the campus delivering the program.
• At least two (12 credit points) of the free electives must be taken outside the main field of study.

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