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MKW2121Marketing research methods(BUS) Not offered in 2002 6 points + Second semester + 1-hour lecture and 2-hour tutorial per week + Prerequisites: MKW1120 and either ETW1031 or ETW2111 + Corequisite: MKW2111 Synopsis: Introduction, role in the marketing decision process, problem identification, planning and managing a research project. Sources of information, questionnaire design, sampling, group interviews, depth interviews, data analysis, and research reporting. Assessment: Projects (4000 words): 40% + Oral presentation: 10% + Class tests: 10% + Examination (3 hours): 40% |
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