BTX9890

Ethics, privacy and legislation in direct marketing

(BUS)

Mr Brendan Sweeney

6 points + 6-day week module plus 2 x 1.5 days + Second semester + Peninsula (week module) and Caulfield (2 x 1.5 days)

Synopsis: Topics include law and regulations relevant to contract, delivery, advertising and distribution; information privacy law and ethics; self-regulation; corporate compliance.

Assessment: Journal (research and recommendation) and oral presentation (3000 words): 30% + Problem (3000 words): 40% + Examination: 30%