wwwdev@monash.edu.au
December 10 1999
Auth: S Steele, ITS Web and Internet Facilities
Copyright © Monash University 1999 - All Rights Reserved - Caution
(BUS)
Professor Elizabeth Stearns
6 points + 6-day week module plus 2 x 1.5 days + Second semester + Peninsula (week module) and Caulfield (2 x 1.5 days)
Synopsis: History, current environment and potential. Customer relationship management using database methodologies, targeting and segmentation.
Assessment: Written cases (3 x 1500 words): 45% + Seminar presentation: 25% + Examination (2 hours): 30%
wwwdev@monash.edu.au
December 10 1999