wwwdev@monash.edu.au
Thu May 25 16:53:16 EST 2000
Auth: S Steele, ITS Web and Internet Facilities
Copyright © Monash University 1999 - All Rights Reserved - Caution
Course code:1672 · Course director: Ms Irene Powell · Offered
as four on-campus modules: three at Peninsula campus and one at Caulfield
campus · Normally completed in two semesters of full-time study or four
semesters of part-time study
This course has been especially designed with industry support to provide
middle and senior managers from a diversity of industries from banking to
publishing, with an appropriate conceptual and practical education in direct
marketing. An understanding of the theoretical underpinnings will develop
managers' expertise in the practical applications of direct marketing.
The course is taught in block mode to facilitate participation from a wide
range of participants from around Australia.
Applicants require a pass degree or an equivalent qualification from a
recognised tertiary institution with a minimum of two years relevant employment
experience or an executive certificate offered by this faculty with an average
grade of credit or above. Candidates may be eligible for a maximum of four
credit exemptions for subjects considered to be the equivalent of particular
subjects in the course of study. Refer to the course director for further
details.
This is a fee-paying course. Candidates should consult the Department of
Marketing as to the 2000 course fee. Course fees are set and reviewed annually
and are therefore subject to change.
The course consists of seven core subjects and one elective.
One of the following:
wwwdev@monash.edu.au
Thu May 25 16:53:16 EST 2000