Postgraduate courses and subjects 2000 - Graduate Certificate in Marketing

Graduate Certificate in Marketing - GradCertMktg

Course structure

Course code: 1769 · Course director: Dr Yunis Ali · Offered by distance education from the School of Business and Electronic Commerce, Gippsland campus · Normally completed in two semesters of part-time study · Intakes in semester one and semester two
The Graduate Certificate in Marketing is designed specifically for persons with a tertiary degree in an area other than marketing, but with significant experience in business or non-business fields, and who wish to obtain or upgrade marketing knowledge and skills at the graduate level. This course introduces participants to marketing and marketing management principles and concepts, building strengths in understanding and studying buyers, and gaining skills in marketing internationally. This course may be used to articulate into the Graduate Diploma in Marketing and other graduate-level courses in marketing.
Applicants require a pass degree or an equivalent qualification from a recognised tertiary institution plus a minimum of three years relevant employment experience. Candidates may be eligible for a maximum of two credit exemptions for subjects considered to be equivalent to particular subjects in the course of study. Refer to the course director for further details.
This is a fee-paying course. Candidates should consult the School of Business and Electronic Commerce as to the 2000 course fee. Course fees are set and reviewed annually and are therefore subject to change.

Course structure

The course consists of the following four core subjects:

· MKG9401 Marketing theory and practice
· MKG9402 Buyer behaviour
· MKG9420 Marketing research and forecasting
· MKG9444 Marketing in foreign environments

Note that MKG9401 and MKG9402 are prerequisites for MKG9420 and MKG9444.