Postgraduate courses and subjects 2000 - Graduate Certificate in Marketing

Graduate Certificate in Marketing - GradCertMktg

Course structure
- Core subjects
- Recommended subjects*

Course code:1471 · Course director: Mr David Watson · Offered in a variety of study modes at Caulfield campus (some specialist electives may be offered at other campuses) · Normally completed in one semester of full-time study or two semesters of part-time study
The Graduate Certificate in Marketing provides candidates with an undergraduate degree in an area other than marketing with an avenue to obtain or upgrade marketing knowledge and skills at the graduate level. The course involves a detailed introduction to the marketing function and the opportunity for candidates to select subjects of particular interest to their own specific needs.
Applicants require a pass degree or equivalent qualification from a recognised tertiary institution plus a minimum of two years relevant employment experience. Applicants without a first degree who have a minimum of six years appropriate employment experience should refer to the section on executive certificates. Candidates may be eligible for a maximum of two credit exemptions for subjects considered to be equivalent to particular requirements in the course of study. Refer to the course director for further details.
This is a fee-paying course. Course fees are reviewed annually and are subject to change. Candidates should consult the Department of Marketing as to the 2000 course fees. Students who successfully complete the Graduate Certificate in Marketing may apply for admission to the Graduate Diploma in Marketing or the Master of Marketing.

Course structure

The course consists of four subjects.

Core subjects

· MKF9110 Theory and process of buyer behaviour
· MKX9160 Marketing theory and practice

Recommended subjects*

· MKF9120 Marketing research and forecasting
· MKX9261 Marketing communication strategies

* STUDENTS HAVE THE OPTION OF CHOOSING TWO ALTERNATIVE SUBJECTS FROM THE OFFERINGS OF THE DEPARTMENT OF MARKETING OR ONE SUBJECT FROM THE OFFERINGS OF THE DEPARTMENT AND ONE FROM ANY OF MONASH UNIVERSITY'S GRADUATE COURSES PROVIDED THE STUDENT HAS THE APPROPRIATE PREREQUISITES AND THE PERMISSION OF THE COURSE DIRECTOR.