MKG9401

Marketing theory and practice

(BUS)

Mr Mike Willis

6 points + First and second semester + Gippsland, distance + 12 hours per week + Prohibited combination: MKG9470

Synopsis: Marketing concepts, the environment of marketing decisions, consumer and organisational markets, marketing mix, role of marketing in the organisation and international marketing.

Assessment: Two assignments (2000 words each): 40% + Examination (3 hours): 60%