MKG9402

Buyer behaviour

(BUS)

Mr Mike Willis

6 points + Gippsland, distance + 12 hours per week + First and second semester

Synopsis: Buyer behaviour and culture, social class, group process, family influence, perception, learning, motivation, personality and lifestyle, attitudes and buyer behaviour models.

Assessment: First assignment (2000 words): 20% + Second assignment (3000 words): 30% + Éxamination (3 hours): 50%